Marketing the Independent Pharmacy
Marketing the Independent Pharmacy, the Birth of Pharmacy Proud
Pharmacy Proud was born in the minds of John and Jerry, the name inspired by Kentucky Proud and the idea of “shop local pharmacies” the way we “shop local” businesses. The Pharmacy Proud team of John, Jerry, and Rick aren’t strangers to the business of independent pharmacy, marketing or each other. John and Jerry worked together with marketing specialist Rick Raque last fall on a project that brought a full spectrum hemp oil product exclusively to the shelves of independent pharmacies. The project was very successful.
During the process, Rick talked to a lot of independent pharmacists and worked closely with John who owns and operates a local independent. Rick was moved by just how many independent pharmacists do, and how much they go through. He was so inspired he moved his own prescriptions to an independent. During this time Rick, a marketing specialist with an eye for opportunity, was able to identify a lot of marketing possibilities to help independent pharmacists.
Coming Soon, Marketing Opportunities for Pharmacy Proud Independents
Mr. Raque’s professional marketing research shows a lot of low hanging fruit out there for the 22,000 independent pharmacies in operation. That’s a lot of independents that can come together and make Pharmacy Proud a very strong brand. Tools like loyalty and in-house digital customer education programs are coming soon to independent pharmacists that are part of Pharmacy Proud, and they’re going to be super cost effective. We’re very excited!